We
all like being connected to other human beings. A lot has been written and spoken about importance of networking, to be successful in today’s business world.
Changing
business priorities, environment, technology and generations, one career advice
remains constant – Network. Fundamental of success continues to remain
Relationships, connecting and influencing people is essential for
any job and leadership role. Networking is something which comes naturally to
us, commonly said “it’s not rocket science”.
Networking
is “an art and science both”. Even pure scientific pursuit is as much an art as
science. Art part lies in applying, interpreting and understanding;
existing rules, theories and equations; and being able to discover, invent and
innovate variety of solutions.
Let's use example of a satellite orbiting in solar system, to share our
thoughts for building an effective network.
Satellite launch rocket has 3-4 stages. Most voluminous is first stage
with maximum payload and power consumption. By the time satellite is placed or
ready to be placed in its orbit. It has separated from rocket and is self
sustained with its own power source – solar panels, antenna, sensors, on-board
computer etc.
Common misconception is that successful people have good network. More often
than not good network is more like a rocket. Effective people are satellite
with ability to separate from rocket and depend on Antenna, solar
panels and on-board sensors. Connecting and networking
with much wider audience, stakeholders and systems.
Foundation for building effective
network
1) Start by defining your Sun (power sources) – your Values.
2) Chose your orbit (your goals): life, career, social etc.
3) Define and build network of your ground support - frontline employees, customers, friends, team members, family etc.
4) Define and build network for Command and Control room - key stakeholders, Customers, Board, shareholders, statutory bodies etc.
5)
Define
your galaxy – industry, profession, interests, expertise, social organizations
etc.
Characteristic of effective
network
1)
An
effective network should consist of people who remain aligned to your Sun (values)
constantly energizing your thoughts and actions, as power panels do for satellite.
2)
Individuals,
acting as antenna - constantly
in touch with ground support. Communicate (receive and provide feedback), seek
required support. Receive instructions from Control room; provide timely feedback
and information.
3)
Effective
sensors collecting data and inputs
from surrounding environment, having foresight like a telescope to be able to spot changes across your network, galaxy
and beyond.
4)
Most
important component of satellite is on-board
computer (yourself),processing and acting based on inputs
from sensors, antenna, telescope etc. Your network is as effective
as you are. Make your network work for you.
5) The
word defines itself NET & WORK. It’s about getting things done. So
basic principles of Focus and execution remain constant.
Moment any part malfunctions / stops delivering satellite is no longer able to
maintain its orbit or path. Same holds true for individuals. If our network
becomes dysfunctional we lose our path and focus.
While
laying foundation of your network, use 4 types of friendship/relationships -
Inspirational Value: Where people network for
growth and benefit of their soul, greater knowledge and world at large. This is
equivalent to connecting with experts, academia, spiritual leaders and being
part of initiatives beyond their industry etc.
Practical Value: Where people network to
achieve goals for their profession, families, business, friends. People
connecting with Professional Forums, membership of industry bodies, Alumni
Associations, technical societies and communities.
Business Value: When the only objective of
connecting is to make money or achieve material goals. All commercial
relationships belong here.
Entertainment Value: When basis of relationship
is for entertainment and hobbies, e.g., hobbies clubs, and people connecting to
fulfill various addictions like smoking, drinking etc.
A wise person has deep ties with a few and yet constant connect with many.
Happy
Networking!!
Warm Regards,
Pankaj
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